Tips for Becoming a Social Media Influencer

In a world, which is currently condensed with social media use, everyone seems to want to become an influencer. However, being one is not that easy, and it is not suitable for everyone. Yes, it is a promising hustle (we don’t say it side hustle, though), but it takes time and huge effort to achieve great results. If you plan on becoming a social media influencer, brace yourself—it will take you to a long, windy road. Read these tips to help you in shaping yourself as one.

What to Do to Become a Social Media Influencer:

Becoming popular seems to be the dream of many people. You can become one, too—and these days your way to become a social media influencer is already ‘paved’. But that doesn’t mean you can easily achieve that title as an influencer. Here are some tips to help you become an influencer on your social media platform.

  1. Pick a niche

Aside from having many followers, a social media influencer first starts their way to fandom by choosing a niche. Niche is defined as a specialized segment in which an influencer focuses his/her contents on, for example, fitness, health, cooking, etc.

If choosing a niche is nothing but a hassle for you, you need to ask yourself several questions as these:

              What segments are you good at?

              What are your hobbies?

              What things are you passionate about? Etc.

Using the aforementioned questions will help you to cone out what you can set as a niche for your content. Make sure you can stick with that for a long time—being an influencer is a long-time journey, not a short one.

  1. Make your content plan

Once you have set your niche, it’s time to make your contents. In terms of contents, you need to consistently make contents to ‘collect’ followers. It doesn’t mean that when you are posting too often that would be good—you need to smartly think the right frequency to post your contents.

  1. Know your audience

Aside from knowing the right niche, you need to know to whom your contents are addressed to. That said, you have to define your target audiences. The demographics of your audience will determine what kind of platform you can use to spread your content. For example, if you have fashion or lifestyle as your niche, Instagram is the best platform you can use.

  1. Learn how to increase the traffic to your page

If you plan on raising your number of followers, you should learn how to generate traffic to your page. The higher traffic you have on your social media page, then the bigger of an influencer you can become.


To make your social media traffic increases, you’ll need to optimize your page. Optimizing your page doesn’t mean you only need to make great contents, you’ll need to also learn how to employ the proper hashtags, interacting with your followers, and posting your contents on the right timing to reach a better number of targets.

So, those are four tips to try if you are planning to become a social media influencer. Whether you have become one or not, you can still get these as some tricks to reach better number of followers. By doing so, brands will see you as a potential ‘marketer’ whom they can pay to promote their products.