By Ashley McCarty
The Adams County Travel and Visitors Bureau Facebook page has seen exponential growth as more are turning to social media for tourist needs.
On April 5, a post on the page regarding the completion of the Buzzardroost Rock Trail updates garnered over 1,000 likes, 525 comments, 2,300 shares and reached over 245,000 people.
The recognition and virtual traffic continue to grow. By the end of the year, ACTVB Executive Director Tom Cross predicts the page will total over 30,000 followers and likes.
“We’ve been breaking new grounds for post likes and Facebook followers for five or six years now, so we’ve done well. Tourism has been growing. Not only that, there’s been a big increase in the number of lodging facilities in the country. There have probably been five to six new ones in the last couple of years that has come up. Lodging in Adams County has been growing; it’s been doing well. It’s one of the few industries that’s actually growing in Adams County,” said Cross.
The Adams County Travel and Visitors Bureau has been utilizing social medial since December, 2010.
“We do a lot of advertising not only through the magazines but we’ve been pushing social media. We put money into it because it’s a way to reach people. I’ve got zip codes from all over Ohio and Northern Kentucky, so when we post content, we’ll target those specific areas. We don’t target a lot in the county because we want visitors to come in. Our market is eastern Cincinnati, Clermont County, southwestern and eastern Dayton and southwest Columbus; that’s where our visitors come from. So, we actively produce a lot of content on our Facebook page for those market areas,” said Cross.
The page promotes local events and tourist attractions for both visitors and locals.
“Once in a while, you hit something that just resonates with people. A lot of the lodging facilities and places in Adams County should utilize Facebook. I wish they would because we could share what they post. Murphin Ridge does once in awhile, once in awhile you’ll see something from Unity Woods, but in large, a lot of these B and B’s and tourist attractions don’t use social media. We would share that content on our page as well. 90 percent of the content on our page is something we produce ourselves,” said Cross.
Cross also supports the area through photography.
“A lot of times, I’ll go out and take pictures and put them on Facebook. Our page is growing so much now that I try to keep it fresh. Last year our biggest posting was the Herb Festival. People were so tired of COVID-19 that they were anxious to get out. The Amish community is also a strong feature, we run a lot of Amish photos