As Europe is gradually opening its borders to more countries and vaccinated travellers, unified rules on international travel will be essential to gain back the trust of international tourists, the European Travel Commission (ETC) revealed.

According to ETC’s Long-Haul Travel Barometer LHTB, even after a year of stringent COVID-19 restrictions, international travellers are hoping to travel to Europe but also are cautious at the same time due to uncoordinated rules within the region.

Consequently, safety measures consistency over the upcoming months will be of major importance if European destinations need to capitalise on recent positive developments.

The Long-Haul Travel Barometer predicts that travellers from Brazil, China, Japan, Russia, and the United States intend to travel only for short-term periods.

It was also foreseen that travel in the US and Russia remains positive. However, only two in five respondents from these two markets are optimistic about visiting Europe during summer 2021, SchengenVisaInfo.com reports.

“With the planned opening of European borders over the coming months, it is imperative that clear and coherent messages are communicated to international travellers wishing to visit Europe. The restart of European tourism in summer 2021 is now a realistic possibility. Still, our research shows that a lack of clarity, coupled with a disjointed and uncoordinated approach, means that travellers are hesitant to consider Europe as a destination right now,” Executive Director of ETC, Eduardo Santander said.

Furthermore, LHTB revealed that travellers from the US are still unconfident if it will be possible for them to visit and move freely within the EU this summer.

The situation is quite similar for travellers from Russia. However, they seem not to be particularly worried about COVID-19 when travelling but more cautious about the travel-related costs, suggesting that affordability will be one of the main priorities for future trips.

In addition, Chinese and Japanese travellers expressed enthusiasm for overseas travel to resume. Nonetheless, due to the current entry restrictions in Europe, only a small number of them plan on visiting the region if permitted.

“The evolution of travel demand from China is hard to predict at the moment and will depend on mutual recognition of COVID-19 vaccines, the resumption of air activity between the regions, and the Chinese Government’s travel advice,” ETC’s statement reads.

While the number of persons who wish to visit Europe this summer remains uncertain due to travel bans, it was pointed out that July and August are the most desired months to travel to Europe.

Previously, the International Air Transport Association reported that international passenger demand in March 2021 dropped by 878 per cent compared to the figures of March 2019.