CrushGlobal road trip guides highlight diverse businesses, experiences

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With Americans looking more to road trips due to the ongoing COVID-19 pandemic, Kristin Braswell wanted to create a new way for people to approach their routes when the pandemic turned the travel world upside down.

It didn’t take her long to find a path for her company, CrushGlobal, with which she had previously focused on international travel.

“[I was] trying to find a way to provide services to clients being mindful of safety protocols,” Braswell, who has contributed to USA TODAY, said, noting that when she saw RV travel and road trips trending, she had her answer. 

And in taking her company on a new route, she decided to make the road trip more inclusive.

“I think there is a sort of romanticized idea of the great American road trip,” she says. “[We’re] making it more inclusive in a way that I feel like past American road trip marketing has not done.”

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